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Tuesday, May 24, 2011

Re: ::: vuaskari.com ::: Sta630 Help THread by Binish

Who, among the following, wrote the book "Research Methods for Business"?
► Zikmund, W.
Sekaran, U.
► Dessler, G.
► Neuman, W.C.


On Tue, May 24, 2011 at 2:06 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Secondary data

http://books.google.com.pk/books?id=b2ujHWrRpVQC&pg=PA212&lpg=PA212&dq=terms+best+describes+data+that+were+originally+collected+at+an+earlier+


On Tue, May 24, 2011 at 2:04 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:

Question # 1 of 20 ( Start time: 12:37:47 AM ) Total Marks: 1 
Which of the following terms best describes data that were originally collected at an earlier time by a different person for a different purpose?
 
Select correct option:
 

Primary data
 
Secondary data
 
Experimental data
 
Field notes


On Tue, May 24, 2011 at 2:03 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Mail surveys 


On Tue, May 24, 2011 at 2:02 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Question # 2 of 20 ( Start time: 12:38:43 AM ) Total Marks: 1 
Detailed and unambiguous instructions are particularly important for:
 
Select correct option:
 

Computer-assisted telephone surveys
 
Mail surveys
 
Computer-assisted personal interviews
 
Internet surveys



On Tue, May 24, 2011 at 2:02 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
The new advertising campaign will impact Brand B usage.

On Tue, May 24, 2011 at 1:59 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:

Question # 3 of 20 ( Start time: 12:39:05 AM ) Total Marks: 1
 
Which of the following is the best hypothesis statement to address the research question, "What impact will the new advertising campaign have on use of Brand B?"
 
Select correct option:
 

The new advertising campaign will impact Brand B usage.
 
The new advertising campaign will increase Brand B trial.
 
The new advertising campaign will cause increased Brand B usage at the expense of Brand C.
 
The new advertising campaign will increase Brand B's market penetration.


On Tue, May 24, 2011 at 1:57 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Inductive


On Tue, May 24, 2011 at 1:56 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Question # 4 of 20 ( Start time: 12:39:33 AM ) Total Marks: 1 
The logic of qualitative data analysis is described as:
 
Select correct option:
 

Objective
Subjective
 
Inductive
 
Deductive


On Tue, May 24, 2011 at 1:55 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Nominal scale
A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects.
Common examples include student registration numbers at their college or university and numbers assigned to football players or jockeys in a horse race. In marketing research, nominal scales are used for identifying respondents, brands, attributes, banks and other objects.


On Tue, May 24, 2011 at 1:47 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Question # 5 of 20 ( Start time: 12:40:20 AM ) Total Marks: 1 
A ________ scale only assigns numbers to objects to classify the objects according to the characteristic of interest.
 
Select correct option:
 

Ratio
 
Nominal
 
Interval
 
Dichotomous


On Tue, May 24, 2011 at 1:44 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
waqas note plz refrence:
Length of questionnaire.

I
n general bigger is better when considering sample size however all researchers need to be aware of the limitations of their resources.

On Tue, May 24, 2011 at 1:42 PM, Waqas Shoukat <vikyisonline@gmail.com> wrote:
HETEROGENITY OF POPULATION



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