► Zikmund, W.
► Sekaran, U.
► Dessler, G.
► Neuman, W.C.
On Tue, May 24, 2011 at 2:06 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Secondary datahttp://books.google.com.pk/books?id=b2ujHWrRpVQC&pg=PA212&lpg=PA212&dq=terms+best+describes+data+that+were+originally+collected+at+an+earlier+
On Tue, May 24, 2011 at 2:04 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:Question # 1 of 20 ( Start time: 12:37:47 AM ) Total Marks: 1
Which of the following terms best describes data that were originally collected at an earlier time by a different person for a different purpose?
Select correct option:
Primary data
Secondary data
Experimental data
Field notesOn Tue, May 24, 2011 at 2:03 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Mail surveys
On Tue, May 24, 2011 at 2:02 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:Question # 2 of 20 ( Start time: 12:38:43 AM ) Total Marks: 1
Detailed and unambiguous instructions are particularly important for:
Select correct option:
Computer-assisted telephone surveys
Mail surveys
Computer-assisted personal interviews
Internet surveys
On Tue, May 24, 2011 at 2:02 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
The new advertising campaign will impact Brand B usage.
On Tue, May 24, 2011 at 1:59 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Question # 3 of 20 ( Start time: 12:39:05 AM ) Total Marks: 1
Which of the following is the best hypothesis statement to address the research question, "What impact will the new advertising campaign have on use of Brand B?"
Select correct option:
The new advertising campaign will impact Brand B usage.
The new advertising campaign will increase Brand B trial.
The new advertising campaign will cause increased Brand B usage at the expense of Brand C.
The new advertising campaign will increase Brand B's market penetration.
On Tue, May 24, 2011 at 1:57 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
InductiveOn Tue, May 24, 2011 at 1:56 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Question # 4 of 20 ( Start time: 12:39:33 AM ) Total Marks: 1
The logic of qualitative data analysis is described as:
Select correct option:
Objective
Subjective
Inductive
DeductiveOn Tue, May 24, 2011 at 1:55 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
Nominal scale
A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects.
Common examples include student registration numbers at their college or university and numbers assigned to football players or jockeys in a horse race. In marketing research, nominal scales are used for identifying respondents, brands, attributes, banks and other objects.
On Tue, May 24, 2011 at 1:47 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:Question # 5 of 20 ( Start time: 12:40:20 AM ) Total Marks: 1
A ________ scale only assigns numbers to objects to classify the objects according to the characteristic of interest.
Select correct option:
Ratio
Nominal
Interval
Dichotomous
On Tue, May 24, 2011 at 1:44 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:
waqas note plz refrence:Length of questionnaire.In general bigger is better when considering sample size however all researchers need to be aware of the limitations of their resources.On Tue, May 24, 2011 at 1:42 PM, Waqas Shoukat <vikyisonline@gmail.com> wrote:HETEROGENITY OF POPULATION
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