::: vuaskari.com ::: my mkt501 quiz 16,6,2011

 

Mkt 501 (2) quizs # 3

16-6-2011

 

Quiz Start Time: 10:17 PM Time Left 59 sec(s) Question # 1 of 15 ( Start time: 10:17:34 PM ) Total Marks: 1 Which of the following occurs when a company sells a product or service at two or more prices that do not reflect the promotional difference in cost? Select correct option:   Variation pricing Price discrimination Differentiation price Promotional pricing

 

 

Quiz Start Time: 10:17 PM Time Left 62 sec(s) Question # 2 of 15 ( Start time: 10:18:29 PM ) Total Marks: 1 Which of the following is an example of ancillary service? Select correct option:   warranty Promotion Labeling Packaging

Quiz Start Time: 10:17 PM Time Left 56 sec(s) Question # 3 of 15 ( Start time: 10:19:13 PM ) Total Marks: 1 Which of the following is NOT a purpose of discounts? Select correct option:   Increase long term sales Reward valuable customers Move out-of-date stock Increase short-term sales

Quiz Start Time: 10:17 PM Time Left 76 sec(s) Question # 4 of 15 ( Start time: 10:19:58 PM ) Total Marks: 1 Which of the following has the potential to gain market share and become a star? Select correct option:   Dog Questions mark Cash cow Star

Quiz Start Time: 10:17 PM Time Left 58 sec(s) Question # 5 of 15 ( Start time: 10:20:21 PM ) Total Marks: 1 Market –oriented firms focus on: Select correct option:   Retailers Distributors Customers Wholesalers

Quiz Start Time: 10:17 PM Time Left 73 sec(s) Question # 6 of 15 ( Start time: 10:21:03 ) Total Marks: 1 A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Select correct option:   Commercialization Concept development Beta testing Business Analysis

Quiz Start Time: 10:17 PM Time Left 71 sec(s) Question # 7 of 15 ( Start time: 10:21:30 ) Total Marks: 1 Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option:   Industrial selling Indirect selling Direct selling Business to business selling

Quiz Start Time: 10:17 PM Time Left 43 sec(s) Question # 8 of 15 ( Start time: 10:21:59 ) Total Marks: 1 Which of the following is NOT a part of marketing communication mix? Select correct option:   Telemarketing Public relations Sales promotion Advertising

Quiz Start Time: 10:17 PM Time Left 72 sec(s) Question # 9 of 15 ( Start time: 10:23:36 PM ) Total Marks: 1 In which of the following company specifically creates a brand to counter a competitive threat? Select correct option:   Fighting brand Co-brand Family brand Individual brand

MC100201622 : Fizza Jabeen Quiz Start Time: 10:17 PM Time Left 65 sec(s) Question # 10 of 15 ( Start time: 10:24:06 PM ) Total Marks: 1 Which of the following firms emphasis on product's benefits to the customers rather than on product attributes. Select correct option:   Product oriented Market oriented Sales oriented Production oriented

Quiz Start Time: 10:17 PM Time Left 15 sec(s) Question # 11 of 15 ( Start time: 10:24:43 PM ) Total Marks: 1 Which of the following is an example of agency based sales? Select correct option:   Web selling B2 B selling Advertising Real estate

Quiz Start Time: 10:17 PM Time Left 41 sec(s) Question # 12 of 15 ( Start time: 10:26:04 PM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:   Business markets Global markets Consumer markets Government markets

Quiz Start Time: 10:17 PM Time Left 54 sec(s) Question # 13 of 15 ( Start time: 10:27:22 ) Total Marks: 1 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Select correct option:   Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

Quiz Start Time: 10:17 PM Time Left 49 sec(s) Question # 14 of 15 ( Start time: 10:28:18 PM ) Total Marks: 1 3/10 net 30 is an example of: Select correct option:   Seasonal discount Trade discount Quantity discount Cash discount

Quiz Start Time: 10:17 PM Time Left 70 sec(s) Question # 15 of 15 ( Start time: 10:29:27 PM ) Total Marks: 1 Which of the following offers an incentive to buy a product? Select correct option:   Direct mail Public relations Sales promotion Advertising

 

 

 

 

 

Question # 1 of 15 ( Start time: 01:38:19 PM ) Total Marks: 1
> Tight cost control is associated with which of the following strategy?
> Select correct option:
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> Cost leadership strategy
>
>
> Question # 2 of 15 ( Start time: 01:38:45 PM ) Total Marks: 1
> An incentive given to induce a retailer to purchase and display a product
> is:
> Select correct option:
>
> Rebate
> Push money
> Trade allowance
> Dealer loader
>
> Question # 3 of 15 ( Start time: 01:39:12 PM ) Total Marks: 1
> Critical path analysis is useful at which stage of the product development
> Process?
> Select correct option:
>
> Commercialization
>
> Concept development
>
> Beta testing
>
> Business Analysis
>
>
> Question # 4 of 15 ( Start time: 01:39:39 PM ) Total Marks: 1
> In which of the following companies reduce price for bulk purchases?
> Select correct option:
>
> Seasonal discount
>
> Trade discount
>
> Quantity discount
>
> Cash discount
>
> Question # 5 of 15 ( Start time: 01:40:05 PM ) Total Marks: 1
> When a firm attempts to increase sales during the maturity stage of the PLC
> by changing one or more marketing mix elements, it is _____.
> Select correct option:
>
> Improving advertising
>
> Changing promotion
>
> Modifying the marketing mix
>
> Increasing promotion budget
>
>
> Question # 6 of 15 ( Start time: 01:40:32 PM ) Total Marks: 1
> Which of the following takes place at retailer's end?
> Select correct option:
>
> Promotion
>
> Placing
>
> Pricing
>
> Exchange
>
>
> Question # 7 of 15 ( Start time: 01:40:55 PM ) Total Marks: 1
> At which of the following stage of consumer adoption process the consumer
> decides whether to use the product or not?
> Select correct option:
>
> Awareness
>
> Interest
>
> Trial
>
> Evaluation
>
> Question # 8 of 15 ( Start time: 01:41:26 PM ) Total Marks: 1
> The loyalty marketing focuses on establishing long term relationship
> between:
> Select correct option:
>
> Company and retailer
> Retailer and customer
> Retailer and consumer
> Company and customer
>
> Question # 9 of 15 ( Start time: 01:41:53 PM ) Total Marks: 1
> Which pricing strategy involves a company fixing a low price that high-cost
> competitors cannot match?
> Select correct option:
>
> Skimming
>
> Psychological
>
> Cost-orientated
>
> Penetration
>
>
> Question # 10 of 15 ( Start time: 01:42:23 PM ) Total Marks: 1
> Which of the following is the sale of consumer products or services in a
> face to face manner away from a fixed retail location?
> Select correct option:
>
> Industrial selling
> Indirect selling
> Direct selling
> Business to business selling
>
> Question # 11 of 15 ( Start time: 01:42:50 PM ) Total Marks: 1
> Additional cost is associated with which of the following strategy?
> Select correct option:
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> Cost leadership strategy
>
>
> Question # 13 of 15 ( Start time: 01:43:32 PM ) Total Marks: 1
> In which of the following company specifically creates a brand to counter a
> competitive threat?
> Select correct option:
>
> Fighting brand
> Co-brand
> Family brand
> Individual brand
>
> Question # 14 of 15 ( Start time: 01:43:56 PM ) Total Marks: 1
> Which of the following is an example of indirect selling?
> Select correct option:
>
> B2B selling
> Door-to-door selling
> Face-to-face selling
> Telemarketing
>
> Question # 15 of 15 ( Start time: 01:44:21 PM ) Total Marks: 1
> Which of the following has the potential to gain market share and become a
> star?
> Select correct option:
>
> Dog
> Questions mark
> Cash cow
> Star

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