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Friday, June 17, 2011

::: vuaskari.com ::: my mkt501 quiz 16,6,2011

 

Mkt 501 (2) quizs # 3

16-6-2011

 

 



Quiz Start Time: 10:17 PM

Time Left

59
sec(s)

Question # 1 of 15 ( Start time: 10:17:34 PM )

Total Marks: 1

Which of the following occurs when a company sells a product or service at two or more prices that do not reflect the promotional difference in cost?

Select correct option:

 

 

 

 





Quiz Start Time: 10:17 PM

Time Left

62
sec(s)

Question # 2 of 15 ( Start time: 10:18:29 PM )

Total Marks: 1

Which of the following is an example of ancillary service?

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

56
sec(s)

Question # 3 of 15 ( Start time: 10:19:13 PM )

Total Marks: 1

Which of the following is NOT a purpose of discounts?

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

76
sec(s)

Question # 4 of 15 ( Start time: 10:19:58 PM )

Total Marks: 1

Which of the following has the potential to gain market share and become a star?

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

58
sec(s)

Question # 5 of 15 ( Start time: 10:20:21 PM )

Total Marks: 1

Market –oriented firms focus on:

Select correct option:

 

 



Quiz Start Time: 10:17 PM

Time Left

73
sec(s)

Question # 6 of 15 ( Start time: 10:21:03 )

Total Marks: 1

A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?

Select correct option:

 

 





Quiz Start Time: 10:17 PM

Time Left

71
sec(s)

Question # 7 of 15 ( Start time: 10:21:30 )

Total Marks: 1

Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

43
sec(s)

Question # 8 of 15 ( Start time: 10:21:59 )

Total Marks: 1

Which of the following is NOT a part of marketing communication mix?

Select correct option:

 

 





Quiz Start Time: 10:17 PM

Time Left

72
sec(s)

Question # 9 of 15 ( Start time: 10:23:36 PM )

Total Marks: 1

In which of the following company specifically creates a brand to counter a competitive threat?

Select correct option:

 

 

MC100201622 : Fizza Jabeen



Quiz Start Time: 10:17 PM

Time Left

65
sec(s)

Question # 10 of 15 ( Start time: 10:24:06 PM )

Total Marks: 1

Which of the following firms emphasis on product's benefits to the customers rather than on product attributes.

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

15
sec(s)

Question # 11 of 15 ( Start time: 10:24:43 PM )

Total Marks: 1

Which of the following is an example of agency based sales?

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

41
sec(s)

Question # 12 of 15 ( Start time: 10:26:04 PM )

Total Marks: 1

Buying and selling of mass consumer goods and services comes under which of the following markets?

Select correct option:

 

 



Quiz Start Time: 10:17 PM

Time Left

54
sec(s)

Question # 13 of 15 ( Start time: 10:27:22 )

Total Marks: 1

A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

49
sec(s)

Question # 14 of 15 ( Start time: 10:28:18 PM )

Total Marks: 1

3/10 net 30 is an example of:

Select correct option:

 

 

 



Quiz Start Time: 10:17 PM

Time Left

70
sec(s)

Question # 15 of 15 ( Start time: 10:29:27 PM )

Total Marks: 1

Which of the following offers an incentive to buy a product?

Select correct option:

 

 

 

 

 

 

 

Question # 1 of 15 ( Start time: 01:38:19 PM ) Total Marks: 1
> Tight cost control is associated with which of the following strategy?
> Select correct option:
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> Cost leadership strategy
>
>
> Question # 2 of 15 ( Start time: 01:38:45 PM ) Total Marks: 1
> An incentive given to induce a retailer to purchase and display a product
> is:
> Select correct option:
>
> Rebate
> Push money
> Trade allowance
> Dealer loader
>
> Question # 3 of 15 ( Start time: 01:39:12 PM ) Total Marks: 1
> Critical path analysis is useful at which stage of the product development
> Process?
> Select correct option:
>
> Commercialization
>
> Concept development
>
> Beta testing
>
> Business Analysis
>
>
> Question # 4 of 15 ( Start time: 01:39:39 PM ) Total Marks: 1
> In which of the following companies reduce price for bulk purchases?
> Select correct option:
>
> Seasonal discount
>
> Trade discount
>
> Quantity discount
>
> Cash discount
>
> Question # 5 of 15 ( Start time: 01:40:05 PM ) Total Marks: 1
> When a firm attempts to increase sales during the maturity stage of the PLC
> by changing one or more marketing mix elements, it is _____.
> Select correct option:
>
> Improving advertising
>
> Changing promotion
>
> Modifying the marketing mix
>
> Increasing promotion budget
>
>
> Question # 6 of 15 ( Start time: 01:40:32 PM ) Total Marks: 1
> Which of the following takes place at retailer's end?
> Select correct option:
>
> Promotion
>
> Placing
>
> Pricing
>
> Exchange
>
>
> Question # 7 of 15 ( Start time: 01:40:55 PM ) Total Marks: 1
> At which of the following stage of consumer adoption process the consumer
> decides whether to use the product or not?
> Select correct option:
>
> Awareness
>
> Interest
>
> Trial
>
> Evaluation
>
> Question # 8 of 15 ( Start time: 01:41:26 PM ) Total Marks: 1
> The loyalty marketing focuses on establishing long term relationship
> between:
> Select correct option:
>
> Company and retailer
> Retailer and customer
> Retailer and consumer
> Company and customer
>
> Question # 9 of 15 ( Start time: 01:41:53 PM ) Total Marks: 1
> Which pricing strategy involves a company fixing a low price that high-cost
> competitors cannot match?
> Select correct option:
>
> Skimming
>
> Psychological
>
> Cost-orientated
>
> Penetration

>
>
> Question # 10 of 15 ( Start time: 01:42:23 PM ) Total Marks: 1
> Which of the following is the sale of consumer products or services in a
> face to face manner away from a fixed retail location?
> Select correct option:
>
> Industrial selling
> Indirect selling
> Direct selling
> Business to business selling
>
> Question # 11 of 15 ( Start time: 01:42:50 PM ) Total Marks: 1
> Additional cost is associated with which of the following strategy?
> Select correct option:
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> Cost leadership strategy
>
>
> Question # 13 of 15 ( Start time: 01:43:32 PM ) Total Marks: 1
> In which of the following company specifically creates a brand to counter a
> competitive threat?
> Select correct option:
>
> Fighting brand
> Co-brand
> Family brand
> Individual brand
>
> Question # 14 of 15 ( Start time: 01:43:56 PM ) Total Marks: 1
> Which of the following is an example of indirect selling?
> Select correct option:
>
> B2B selling
> Door-to-door selling
> Face-to-face selling
> Telemarketing
>
> Question # 15 of 15 ( Start time: 01:44:21 PM ) Total Marks: 1
> Which of the following has the potential to gain market share and become a
> star?
> Select correct option:
>
> Dog
> Questions mark
> Cash cow
> Star








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