::: vuaskari.com ::: MGT301 4th quiz

Question # 1 of 20 ( Start time: 03:17:08 PM ) Total Marks: 1
Speed, Capacity, Dependability and Accessibility are factors necessary for the ____________ of a product.
Select correct option:

Transportation correct
Price Setting



Question # 2 of 20 ( Start time: 03:18:09 PM ) Total Marks: 1
The set of marketing tools a firm uses to implement its marketing strategy refers to which one of the following concepts?
Select correct option:

Promotion mix
Product mix
Marketing mix correct
Marketing effort





Question # 3 of 20 ( Start time: 03:19:15 PM ) Total Marks: 1
Person's pattern of living as expressed in his or her psychographics represents which one of the following concepts?
Select correct option:

Personality
Culture
Lifestyle correct
Motive



Question # 4 of 20 ( Start time: 03:20:42 PM ) Total Marks: 1
Which one of the following promotion tools includes press releases and special events?
Select correct option:

Personal selling

Direct marketing
Public relations correct
Publicity





Question # 5 of 20 ( Start time: 03:22:08 PM ) Total Marks: 1
Which of the following is the composition of subculture?
Select correct option:

Nationalities, religions, racial groups & geographic regions correct
Ethnic groups and geographic regions
Religions and geographic regions
Nationalities, religions, and racial groups




Question # 6 of 20 ( Start time: 03:23:10 PM ) Total Marks: 1
Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?
Select correct option:

Market segmentation, market positioning, and target marketing
Market segmentation, target marketing, and market positioning correct
Market alignment, market segmentation, and market positioning
Market recognition, market preference, and market insistence



Question # 7 of 20 ( Start time: 03:24:19 PM ) Total Marks: 1
"How are you telling consumers in your target group about your product" This question belongs to which marketing concept?
Select correct option:

Product
Price
Place
Promotion correct




Question # 8 of 20 ( Start time: 03:24:38 PM ) Total Marks: 1
A manufacturer spends a large amount of money on research and development leading to the introduction of a product
that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal
of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using?
Select correct option:

Target return correct
Profit maximization
Nonprice competition
Meeting competition




Question # 9 of 20 ( Start time: 03:25:44 PM ) Total Marks: 1
In the Boston Consulting Group approach, which one of the following measure provides a measure of market attractiveness
Select correct option:

Relative market share
BCG matrix
Business portfolio
Market growth rate correct



Question # 10 of 20 ( Start time: 03:26:38 PM ) Total Marks: 1
The Walt Disney Company involves in dealing diverse businesses like resorts, film studios and TV channels. These divisions of businesses are called:
Select correct option:

Smaller Business Unit

Strategic Business Unit correct

Social Business Unit

Market Business Unit




Question # 11 of 20 ( Start time: 03:27:33 PM ) Total Marks: 1
A production operative at a cheese factory discovered that the slicing process could be speeded up if the machine had a
certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered as
which of the following members?
Select correct option:

User correct
Influencer
Buyer
Decider



Question # 12 of 20 ( Start time: 03:29:00 PM ) Total Marks: 1
Which one of the following is the major benefit of using event sponsorship?
Select correct option:

Enhances personal selling efforts
Provides an excellent back-drop for advertisements correct
Provide large amounts of free media coverage
Neutralizes the effects of unfavorable public relations



Question # 13 of 20 ( Start time: 03:30:04 PM ) Total Marks: 1
Which one of the following networks refers to the key drivers of the new economy?
Select correct option:

Intranet & extranet
Extranet & internet
Intranet & internet
Intranet, extranet & internet correct





Question # 14 of 20 ( Start time: 03:30:29 PM ) Total Marks: 1
An ABC organization deals in poultry feed and purchase poultry feed from all the Punjab. It is now planning to install a
urea plant in its locality. For that purpose it purchases the machinery from selected suppliers. The purchase of
machinery represents which one of the following purchases?
Select correct option:

Straight rebuy

Modified rebuy

New task correct

All of the given options




Question # 15 of 20 ( Start time: 03:31:26 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:

Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings






BC100401546 : Hania Ahfad



Quiz Start Time: 03:17 PM Time Left 68
sec(s)


Question # 16 of 20 ( Start time: 03:31:48 PM ) Total Marks: 1
Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usually out of fear that it stands to lose more than it might gain)?
Select correct option:

Market leader
Market challenger
Market follower
Market niche






BC100401546 : Hania Ahfad



Quiz Start Time: 03:17 PM Time Left 13
sec(s)


Question # 17 of 20 ( Start time: 03:32:55 PM ) Total Marks: 1
This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
Select correct option:

Marketing data
Marketing intelligence
Web Master
Secondary data






BC100401546 : Hania Ahfad



Quiz Start Time: 03:17 PM Time Left 21
sec(s)


Question # 18 of 20 ( Start time: 03:34:15 PM ) Total Marks: 1
Which one of the following options represents the collection of businesses and products that make up a company
Select correct option:

Strategic business unit
Mission statement
Strategic plan
Business portfolio






BC100401546 : Hania Ahfad



Quiz Start Time: 03:17 PM Time Left 53
sec(s)


Question # 19 of 20 ( Start time: 03:35:31 PM ) Total Marks: 1
ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of the following strategies?
Select correct option:

Product development
Market development
Diversification
Market penetration






BC100401546 : Hania Ahfad



Quiz Start Time: 03:17 PM Time Left 57
sec(s)


Question # 20 of 20 ( Start time: 03:36:30 PM ) Total Marks: 1
Mr. Naveed has 50 rupees to purchase the burger for the satisfaction of his hunger. In marketing perspective this is called as:
Select correct option:

Need
Want
Demand
Value






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 77
sec(s)


Question # 1 of 20 ( Start time: 03:41:24 PM ) Total Marks: 1
If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?
Select correct option:

Demand-oriented
Cost-oriented
Experience curve
Competition-oriented






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 82
sec(s)


Question # 2 of 20 ( Start time: 03:41:44 PM ) Total Marks: 1
"How are you telling consumers in your target group about your product" This question belongs to which marketing concept?
Select correct option:

Product
Price
Place
Promotion






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 43
sec(s)


Question # 3 of 20 ( Start time: 03:42:02 PM ) Total Marks: 1
In which one of the following stages of the product life cycle sales fall off and profits stop?
Select correct option:

Growth
Introduction
Decline
Maturity






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 76
sec(s)


Question # 4 of 20 ( Start time: 03:42:58 PM ) Total Marks: 1
The process of dividing a total market into market groups so that persons within each group have relatively similar product needs refers to which of the following concepts?
Select correct option:

Segmenting
Differentiating
Target marketing
Concentrating






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 42
sec(s)


Question # 5 of 20 ( Start time: 03:43:19 PM ) Total Marks: 1
The best known product portfolio planning method was developed by:
Select correct option:

Philip Kotler
Harvard University
Boston Consulting Group
James P. Hess






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 73
sec(s)


Question # 6 of 20 ( Start time: 03:44:13 PM ) Total Marks: 1
Quantity discounts are a legal form of price discrimination. A quantity discount is a price reduction to buyers who purchase _____.
Select correct option:

Frequently
Large volumes
Inferior merchandise
Superior merchandise






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 64
sec(s)


Question # 7 of 20 ( Start time: 03:44:35 PM ) Total Marks: 1
Product developers must design the actual product and find ways to _____ it in order to create the bundle of benefits that will provide the most satisfying customer experience.
Select correct option:

Package
Brand
Augment
Present






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 80
sec(s)


Question # 8 of 20 ( Start time: 03:45:25 PM ) Total Marks: 1
What is the purpose of intranets?
Select correct option:

Buying and selling processes
Business-to-business purchasing
Communication among employees
Maintaining customer relations






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 49
sec(s)


Question # 9 of 20 ( Start time: 03:45:48 PM ) Total Marks: 1
ABC organization wants to launch a new baby cereal in the market. For this purpose it wants to get information about the selection of different products by parents. This process of getting information falls under which of the following marketing function?
Select correct option:

Risk taking to enter into a new market
Financing the business
Securing Marketing Information
Information about the ways to do business






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 78
sec(s)


Question # 10 of 20 ( Start time: 03:46:35 PM ) Total Marks: 1
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:

Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 59
sec(s)


Question # 11 of 20 ( Start time: 03:46:54 PM ) Total Marks: 1
Which one of the following groups is skeptical and adopts innovations only after most of the market has accepted the product?
Select correct option:

Innovators
Late majority
Early Adopter
Early Majority






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 60
sec(s)


Question # 12 of 20 ( Start time: 03:47:32 PM ) Total Marks: 1
Which one of the following is NOT base for marketing segmentation?
Select correct option:

Consumer markets
Industrial markets
Business markets
International markets






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 38
sec(s)


Question # 13 of 20 ( Start time: 03:48:20 PM ) Total Marks: 1
Mudassir Chemicals is dealing in chemicals in Karachi and it launches Cement industry in Lahore. This strategy for growth falls under which of the following?
Select correct option:

Market Development

Market Penetration

Product Development

Diversification







BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 39
sec(s)


Question # 15 of 20 ( Start time: 03:50:47 PM ) Total Marks: 1
Which one of the following is the way in which consumers perceive an actual or potential product?
Select correct option:

Product idea
Product characteristic
Product image
Test market






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 89
sec(s)


Question # 16 of 20 ( Start time: 03:51:48 PM ) Total Marks: 1
Which one of the following is a key building block for developing and managing customer relationships?
Select correct option:

Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 75
sec(s)


Question # 18 of 20 ( Start time: 03:54:04 PM ) Total Marks: 1
Experimental research is best suited for gathering which of the following information?
Select correct option:

Unknown
Causal
Complicated
Interactive






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 79
sec(s)


Question # 19 of 20 ( Start time: 03:54:26 PM ) Total Marks: 1
What comes in your mind when you hear this statement "What place do you want your product to hold in the consumer's mind"?
Select correct option:

Product
Positioning
Promotion
Place






BC070401029 : Muhammad Imran Khan



Quiz Start Time: 03:41 PM Time Left 69
sec(s)


Question # 20 of 20 ( Start time: 03:54:44 PM ) Total Marks: 1
An established company with respected brands might introduce, which one of the following options to compete against low priced rivals?
Select correct option:

Value pricing
A fighter brand
Special sales promotions
Price cuts




MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 57
sec(s)


Question # 1 of 20 ( Start time: 04:12:55 PM ) Total Marks: 1
"People with so many resources that they can indulge in any or all consumer self-orientation." Which one of the following category is true regarding the above statement?
Select correct option:

Habitual buyers
Innovators
Brand personalities
Reference groups






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 77
sec(s)


Question # 2 of 20 ( Start time: 04:14:20 PM ) Total Marks: 1
In summer season, WAPDA used to place ads on the electricity bill to promote the less usage of electricity. In Marketing Management perspective what is this called?
Select correct option:

Demand Management
Demarketing
Societal Marketing

Electricity Management






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 74
sec(s)


Question # 3 of 20 ( Start time: 04:15:40 PM ) Total Marks: 1
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
Select correct option:

Stars
Cash cows
Question marks
Stars and cash cows






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 64
sec(s)


Question # 4 of 20 ( Start time: 04:16:04 PM ) Total Marks: 1
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:

Focus groups
Mail surveys
Personal interviews
Observation






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 76
sec(s)


Question # 5 of 20 ( Start time: 04:16:54 PM ) Total Marks: 1
Which one of the following statement is not include in marketing process
Select correct option:

Analyzing marketing opportunities
Selecting target market
Company's mission statement
Developing marketing mix






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 81
sec(s)


Question # 6 of 20 ( Start time: 04:17:14 PM ) Total Marks: 1
Which of the following management is responsible for setting the company's mission, objectives, broad strategies and policies?
Select correct option:

Top management
Middle level management
Low level management
Functional management






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 58
sec(s)


Question # 7 of 20 ( Start time: 04:17:29 PM ) Total Marks: 1
Which one of the following represents large growing kid and teen market?
Select correct option:

Baby boomers
Generation-X
Generation-Y
Echo boomers






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 83
sec(s)


Question # 8 of 20 ( Start time: 04:18:08 PM ) Total Marks: 1
Which one of the following networks refers to the key drivers of the new economy?
Select correct option:

Intranet & extranet
Extranet & internet
Intranet & internet
Intranet, extranet & internet






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 75
sec(s)


Question # 9 of 20 ( Start time: 04:18:22 PM ) Total Marks: 1
Which one of the following is a key to build lasting relationships with consumers?
Select correct option:

Price of the product
Need recognition
Nature of product
Customer satisfaction






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 19
sec(s)


Question # 10 of 20 ( Start time: 04:18:43 PM ) Total Marks: 1
In the process of buying routine purchased items, buyers also plays the role of which one of the following participants?
Select correct option:

Gatekeepers
Influencers
Buyers
Deciders






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 56
sec(s)


Question # 11 of 20 ( Start time: 04:20:07 PM ) Total Marks: 1
A period of rapid market acceptance and increasing profits refers to which of the following stages of the product life cycle?
Select correct option:

Growth
Maturity
Introduction
Decline






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 77
sec(s)


Question # 12 of 20 ( Start time: 04:20:49 PM ) Total Marks: 1
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Select correct option:

Learning
Role selection
Perception
Motivation






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 38
sec(s)


Question # 13 of 20 ( Start time: 04:21:07 PM ) Total Marks: 1
Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances?
Select correct option:

To increase the level of vertical integration
To establish long-term transactional relationships
To take advantage of price elasticity
To encourage them to actively market the product






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 10
sec(s)


Question # 14 of 20 ( Start time: 04:22:11 PM ) Total Marks: 1
After coming back from office you want to purchase sofa cushions for your drawing room. You don't want to take the same style of sofa cushion you already have in home. You are involved in which type of buying decision behavior while purchasing the sofa cushions?
Select correct option:

Complex buying behavior

Variety seeking behavior

Habitual buying behavior

Dissonance reducing buying behavior







MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 81
sec(s)


Question # 15 of 20 ( Start time: 04:23:38 PM ) Total Marks: 1
A firm that operates in more than one country known as:
Select correct option:

Global firm
Marketing firm
Operating firm
Outside firm






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 75
sec(s)


Question # 16 of 20 ( Start time: 04:23:53 PM ) Total Marks: 1
Which of the following product is MOST likely be purchased through routine decision making?
Select correct option:

Car
Shirt
Soft drink
Television set






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 22
sec(s)


Question # 17 of 20 ( Start time: 04:24:14 PM ) Total Marks: 1
Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
Select correct option:

Causal research
Exploratory research
Descriptive research
All of the given options






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 18
sec(s)


Question # 18 of 20 ( Start time: 04:25:28 PM ) Total Marks: 1
Which of the following are the three major types of vertical marketing systems?
Select correct option:

Corporate, contractual, and chain
Corporate, contractual, and administered
Administered, independent, and franchised
Corporate, contractual, and task






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 82
sec(s)


Question # 19 of 20 ( Start time: 04:26:47 PM ) Total Marks: 1
Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations.
Select correct option:

Alternative evaluations
Subcultures
Motives
Attitudes






MC100400323 : Fahad Abdullah



Quiz Start Time: 04:12 PM Time Left 23
sec(s)


Question # 20 of 20 ( Start time: 04:27:03 PM ) Total Marks: 1
The creative people must find the best style, tone, words, and format for executing the message. Which of the following is the style that shows one or more typical people using the product in a normal setting?
Select correct option:

Lifestyle
Slice of life
Personality symbol
Real-world depiction













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THANKS AND REGARDS;
 
*ஜ۩۞۩ஜ(¯`*•.¸,¤°´`°¤,¸.•*´¯)ஜ۩۞۩ஜ
         HAFIZ NAUMAN SHAHID
             MBA 3rd semester
        ˜*•. ˜"*°•.˜"*°••°*"˜.•°*"˜ .•*˜                      
      mc100400123@vu.edu.pk*  
           RAWALPINDI
TOP POSITIONS @ VU_ASKARI
           

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