::: vuaskari.com ::: Re: [vumasters] MKT501 Online Quiz#3 Lecture# 1 to 30 January 04, 2012

plz send me idea solution mkt 621 mkt 610 plzzzzzzzzzzzzzzzz

Thanks

On 1/4/12, Syed Omer Shah <mubarakanwer@gmail.com> wrote:
> *Assalamu Alaykum Warahmatullahi WaBarakatuhu,*
>
> *
> *
> ***In BCG matrix, products with low market share and low market growth are
> referred to as:*
>
> *Dogs *
>
> Question marks
>
> Cash cows
>
> Stars
>
>
>
>
>
>
>
> *Which of the following is a type of price discrimination in which price
> varies according to quantity sold?*
>
> Forth degree price discrimination
>
> Third degree price discrimination
>
> *Second degree price discrimination *
>
> First degree price discrimination
>
>
>
>
>
>
>
> *Which of the following method is mostly used in the retailing?*
>
> Courier service
>
> Online shops
>
> *Self-service *
>
> Counter-service
>
>
>
>
>
>
>
> *Which of the following BEST describes the definition of marketing mix?*
>
> The way business distribute the products in the market
>
> The way product are arranged in the stores
>
> The way product is priced
>
> *The way business elements are combined to meet the needs of customers *
>
>
>
>
>
>
>
> *Which of the following is usually the target of a market challenger?*
>
> Market nicher
>
> *Market leader *
>
> Market follower
>
> Market segment
>
>
>
>
>
>
>
> *Which of the following is NOT a technique of measuring customer
> satisfaction and monitoring customer's complaint?*
>
> Customer complaints database
>
> Exit interviews
>
> Web and telephone information hotlines
>
> *Business Analysis *
>
>
>
>
>
>
>
> *Pictures and specification of product are added in which of the following
> part of the marketing plan?*
>
> Financial summary
>
> Executive summary
>
> Situation analysis
>
> *Appendix *
>
>
>
>
>
>
>
> *Which of the following is also known as problem child?*
>
> Dogs
>
> *Questions marks *
>
> Cash cows
>
> Stars
>
>
>
>
>
>
>
> *Which of the following is the best example of a product that is suitable
> for sampling?*
>
> *Shampoo *
>
> Ceiling fan
>
> Leather briefcase
>
> Lawn furniture
>
>
>
>
>
>
>
> *Critical path analysis is useful at which stage of the product development
> Process?*
>
> *Commercialization *
>
> Concept development
>
> Beta testing
>
> Business Analysis
>
>
>
>
>
>
>
> *Which of the following is TRUE about marketing concept?*
>
> *The customer is always right *
>
> Business is about making money
>
> Sell, sell, and sell
>
> Keep prices low
>
>
>
>
>
>
>
> *Which of the following advertising is effective in metropolitan and
> high-traffic areas?*
>
> Newspaper
>
> Radio
>
> Television
>
> *Billboards *
>
>
>
>
>
>
>
> *IMC stands for what?*
>
> Internal marketing communication
>
> *Integrated marketing communication *
>
> Integrated managing company
>
> Internal marketing community
>
>
>
>
>
>
>
> *Tight cost control is associated with which of the following strategy?*
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> *Cost leadership strategy *
>
>
>
>
>
>
>
> *Sales decline in the decline stage of the PLC because of technological
> advances, increased competition, and _____.*
>
> Shifts in unemployment
>
> Shifts in the economy
>
> *Shifts in consumer tastes and preferences *
>
> Foreign imports
>
>
>
>
>
>
>
> *Which of the following are products and services bought by final consumers
> for personal consumption? These include convenience products, shopping
> products, specialty products, and unsought products.*
>
> Material and parts
>
> *Consumer products *
>
> Industrial products
>
> Capital items
>
>
>
>
>
>
>
> *Which of the following involves designing and manufacturing the container
> or wrapper for a product?*
>
> Labeling
>
> Branding
>
> Product line
>
> *Packaging *
>
>
>
>
>
> *In the product adoption process, the consumer is stimulated to seek
> information about the innovation at which of the following stage?*
>
> *Interest *
>
> Trial
>
> Awareness
>
> Evaluation
>

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