Total questions 32
28 mcqs mostly from past papers and specially from last chapters
including types of strategies
4,5 mcqs were new but quite conceptual
2 questions of 3 marks
2 questions of 5 marks
Q 1: what is the significance of activity ratios and its major types? 3 marks
Q2: .What should be the characteristics of a firm that is successfully
pursuing a Cost Leadership Strategy? Enlist any six of them. 3 marks
Q 3: What are the steps in conducting IFE Matrix? Explain. 5marks
Q 4: What is focus strategy? If a firm wants to pursue focus strategy
then what are guidelines?
Best of luck
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