2nd i think we have to analyze product as
1. Was product right? or was it as per the solution customer was looking for?
2. Was price right? or Was it affordable for the customer or customer was ready to pay?
3. Was promotion right? or Was its message effectively communicated to the customer?
4. Was place right? Or was it distributed as per the convenience of customers?
we have to answer these question then suggest corrective actions
--
-- Assignment:
You are required to select any brand of a known company which has failed in the past and
analyze it under the light of "Right Marketing Mix Combination Framework" discussed in the
above short article. Aim of your analysis should be to identify the actual reason(s) of failure of
that brand along with complete facts and figures available to you i.e. the source of information.
You are also required to advise corrective actions which could have been taken by the company
to avoid the failure.
On Fri, Apr 29, 2011 at 2:16 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
yes it is must dear plz read thoroughly the question file thanks--On Fri, Apr 29, 2011 at 1:13 PM, mc100202603 Iram Masood <mc100202603@vu.edu.pk> wrote:
is it is necessary to take the product which is faliur in pakistan
On Thu, Apr 28, 2011 at 11:28 PM, mc100204747 Muhammad Irfan Qadir <mc100204747@vu.edu.pk> wrote:
thanks
On 4/28/11, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
> ---------- Forwarded message ----------
> From: ●●Binish_Awais●● <greyferry@gmail.com>
> Date: Thu, Apr 28, 2011 at 10:28 PM
> Subject: Fwd: MKT501 idea solution by Binish Awais
> To: vuaskari_com@googlegroups.com
>
>
>
>
> ---------- Forwarded message ----------
> From: ●●Binish_Awais●● <greyferry@gmail.com>
> Date: Thu, Apr 28, 2011 at 10:27 PM
> Subject: MKT501 idea solution by Binish Awais
> To: vuaskari_com@googlegroups.com
>
>
>
> *
> MKT501 idea solution by Binish
> *
> *dont copy plz *
>
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> * **●●Gяєу_Fєяяy ●●
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>
> * **●●Gяєу_Fєяяy ●●
> Mo00∂y _**∂**oll
>
> *
>
>
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>
>
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>
> * **●●Gяєу_Fєяяy ●●
> Mo00∂y _**∂**oll
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We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
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