::: vuaskari.com ::: MGT301 MY TODAY PAPER (13.05.2011)

It is my today paper Midterm Fall 2011
Date: 13.05.2011

Total 28 mcqz
Long questions are as follows:

What do you understand by direct marketing; discuss the advantages of direct marketing? 5 MARKS

How many stages are involved in adoption process.Discuss in detail? 5 MARKS

If a comapny ABC is goin to introduce a new product in tareget market what will be its positioning strategy? 3 MARKS

How would you classify customers according to their buying behavior based on the type of the product? 3 MARKS

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