::: vuaskari.com ::: my mkt501 quiz 16,6,2011

Question # 1 of 15 ( Start time: 01:38:19 PM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy


Question # 2 of 15 ( Start time: 01:38:45 PM ) Total Marks: 1 
An incentive given to induce a retailer to purchase and display a product is: 
Select correct option: 

Rebate 
Push money 
Trade allowance 
Dealer loader

Question # 3 of 15 ( Start time: 01:39:12 PM ) Total Marks: 1 
Critical path analysis is useful at which stage of the product development Process? 
Select correct option: 

Commercialization 

Concept development

Beta testing

Business Analysis


Question # 4 of 15 ( Start time: 01:39:39 PM ) Total Marks: 1 
In which of the following companies reduce price for bulk purchases? 
Select correct option: 

Seasonal discount

Trade discount

Quantity discount

Cash discount 

Question # 5 of 15 ( Start time: 01:40:05 PM ) Total Marks: 1 
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. 
Select correct option: 

Improving advertising

Changing promotion

Modifying the marketing mix

Increasing promotion budget


Question # 6 of 15 ( Start time: 01:40:32 PM ) Total Marks: 1 
Which of the following takes place at retailer's end? 
Select correct option: 

Promotion

Placing

Pricing

Exchange


Question # 7 of 15 ( Start time: 01:40:55 PM ) Total Marks: 1 
At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? 
Select correct option: 

Awareness

Interest

Trial

Evaluation 

Question # 8 of 15 ( Start time: 01:41:26 PM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 9 of 15 ( Start time: 01:41:53 PM ) Total Marks: 1 
Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? 
Select correct option: 

Skimming 

Psychological 

Cost-orientated 

Penetration 


Question # 10 of 15 ( Start time: 01:42:23 PM ) Total Marks: 1 
Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? 
Select correct option: 

Industrial selling 
Indirect selling 
Direct selling 
Business to business selling 

Question # 11 of 15 ( Start time: 01:42:50 PM ) Total Marks: 1 
Additional cost is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy


Question # 13 of 15 ( Start time: 01:43:32 PM ) Total Marks: 1 
In which of the following company specifically creates a brand to counter a competitive threat? 
Select correct option: 

Fighting brand 
Co-brand 
Family brand 
Individual brand 

Question # 14 of 15 ( Start time: 01:43:56 PM ) Total Marks: 1 
Which of the following is an example of indirect selling? 
Select correct option: 

B2B selling 
Door-to-door selling 
Face-to-face selling 
Telemarketing 

Question # 15 of 15 ( Start time: 01:44:21 PM ) Total Marks: 1 
Which of the following has the potential to gain market share and become a star? 
Select correct option: 

Dog 
Questions mark 
Cash cow 
Star

--

"Listen to everyone and Learn from everyone
because 

Nobody knows everything but everyone knows something"

Admin Dua Waqar (MBA Finance) 

[CS507, MKT501 , FIN623 , FIN630 , FINI619, MGT613]

PCKW01

Join us on:

www.vuaskari.com

www.universitiesportal.com

--
We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
To post to this group, send email to vuaskari_com@googlegroups.com
Visit these groups:
This (Main) Group:http://groups.google.com/group/vuaskari_com?hl=en?hl=en
MIT/MCS Group: http://groups.google.com/group/vu_askarimit?hl=en?hl=en
HRM Group: http://groups.google.com/group/askari_hrm?hl=en?hl=en
Banking Group: http://groups.google.com/group/askari_banking?hl=en?hl=en
Management: https://groups.google.com/group/vuaskari_mgt?hl=en
Marketing: https://groups.google.com/group/vuaskari_mkt?hl=en
MIS Group: http://groups.google.com/group/askari_mis?hl=en