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Monday, July 4, 2011

Re: ::: vuaskari.com ::: MKT501 mine quiz#04 (4-07-2011)

Thnks 

2011/7/4 ∂υα ωαqαя <dua4566@gmail.com>
Question # 1 of 15 ( Start time: 01:52:35 PM )  Total Marks: 1  
Idea-reducing stage of new product development process is called:  
Select correct option:  
 
 Concept development
 
 Product concept
 
 Idea screening
 
 Idea generation
 
 
Question # 2 of 15 ( Start time: 01:53:01 PM )  Total Marks: 1  
Which of the following method is mostly used in the retailing?  
Select correct option:  
 
 Courier service 
 
 Online shops
 
 Self-service
 
 Counter-service       
 
 

 Question # 3 of 15 ( Start time: 01:53:30 PM )  Total Marks: 1  
A company designs the product with little or no input from customers, the company is practicing which of the following concept?  
Select correct option:  
 
 Product concept 
 Marketing concept 
 Selling concept 
 Production concept 
 
Question # 4 of 15 ( Start time: 01:53:59 PM )  Total Marks: 1  
Which of the following market dominance strategy involves less risk of competitive attacks?  
Select correct option:  
 
 Challengers
 
 Leaders
 
 Followers
 
 Nichers
 
 
Question # 5 of 15 ( Start time: 01:54:22 PM )  Total Marks: 1  
All of the following are the examples of unsought goods EXCEPT:  
Select correct option:  
 
 Course books  
 Encyclopedia 
 Funeral plots 
 Insurance policy 
 
Question # 6 of 15 ( Start time: 01:54:43 PM )  Total Marks: 1  
The decisions regarding bundling of a product are related to:  
Select correct option:  
 
 Product 
 Price 
 Distribution 
 Promotion 
 
Question # 7 of 15 ( Start time: 01:55:04 PM )  Total Marks: 1  
Which of the following mode of selling is best for Encyclopedia?  
Select correct option:  
 
 Electronic sales 
 Complex sales 
 Direct sales 
 Indirect sales 
 
Question # 8 of 15 ( Start time: 01:55:25 PM )  Total Marks: 1  
A brand which cost more than other products is called:  
Select correct option:  
 
 Premium brand 
 Economy brand 
 Co-brand 
 Family brand 
 
Question # 9 of 15 ( Start time: 01:55:43 PM )  Total Marks: 1  
Which of the following is NOT an advantage of penetration pricing?  
Select correct option:  
 
 It creates high stock turnover 
 
 It encourages the entry of competitors
 
 It creates valuable word of mouth
 
 It creates goodwill 
 
 
Question # 10 of 15 ( Start time: 01:56:05 PM )  Total Marks: 1  
Which of the following is NOT included in product decisions?  
Select correct option:  
 
 Styling
 
 Brand name
 
 Warehousing
 
 Packaging 
 
Question # 11 of 15 ( Start time: 01:56:19 PM )  Total Marks: 1  
Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?  
Select correct option:  
 
 Internet 
 Electronic media 
 Mass media 
 Publicity 
 
Question # 12 of 15 ( Start time: 01:56:41 PM )  Total Marks: 1  
Price is the only element in the marketing mix that produces:  
Select correct option:  
 
 Fixed cost 
 Expense 
 Variable cost 
 Revenue 
 
Question # 13 of 15 ( Start time: 01:57:06 PM )  Total Marks: 1  
Which one of the following BEST describes the human need?  
Select correct option:  
 
 Food 
 French-fries 
 Burger  
 Pizza 
 
Question # 14 of 15 ( Start time: 01:57:26 PM )  Total Marks: 1  
Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.  
Select correct option:  
 
 Cents-off deal 
 Price-pack deal 
 Price deal 
 Loyalty rewards program 
 
Question # 15 of 15 ( Start time: 01:57:43 PM )  Total Marks: 1  
Which type of media has an advantage of "mass coverage" for promotions?  
Select correct option:  
 
 Television 
 Radio 
 Newspaper 
 Direct mail 
 



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We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
To post to this group, send email to vuaskari_com@googlegroups.com
Visit these groups:
This (Main) Group:http://groups.google.com/group/vuaskari_com?hl=en?hl=en
MIT/MCS Group: http://groups.google.com/group/vu_askarimit?hl=en?hl=en
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