::: vuaskari.com ::: MKT501 mine quiz#04 (4-07-2011)

Question # 1 of 15 ( Start time: 01:52:35 PM )  Total Marks: 1  

Idea-reducing stage of new product development process is called:  

Select correct option:  

 

 Concept development

 

 Product concept

 

 Idea screening

 

 Idea generation

 

 

Question # 2 of 15 ( Start time: 01:53:01 PM )  Total Marks: 1  

Which of the following method is mostly used in the retailing?  

Select correct option:  

 

 Courier service 

 

 Online shops

 

 Self-service

 

 Counter-service       

 

 

 Question # 3 of 15 ( Start time: 01:53:30 PM )  Total Marks: 1  

A company designs the product with little or no input from customers, the company is practicing which of the following concept?  

Select correct option:  

 

 Product concept 

 Marketing concept 

 Selling concept 

 Production concept 

 

Question # 4 of 15 ( Start time: 01:53:59 PM )  Total Marks: 1  

Which of the following market dominance strategy involves less risk of competitive attacks?  

Select correct option:  

 

 Challengers

 

 Leaders

 

 Followers

 

 Nichers

 

 

Question # 5 of 15 ( Start time: 01:54:22 PM )  Total Marks: 1  

All of the following are the examples of unsought goods EXCEPT:  

Select correct option:  

 

 Course books  

 Encyclopedia 

 Funeral plots 

 Insurance policy 

 

Question # 6 of 15 ( Start time: 01:54:43 PM )  Total Marks: 1  

The decisions regarding bundling of a product are related to:  

Select correct option:  

 

 Product 

 Price 

 Distribution 

 Promotion 

 

Question # 7 of 15 ( Start time: 01:55:04 PM )  Total Marks: 1  

Which of the following mode of selling is best for Encyclopedia?  

Select correct option:  

 

 Electronic sales 

 Complex sales 

 Direct sales 

 Indirect sales 

 

Question # 8 of 15 ( Start time: 01:55:25 PM )  Total Marks: 1  

A brand which cost more than other products is called:  

Select correct option:  

 

 Premium brand 

 Economy brand 

 Co-brand 

 Family brand 

 

Question # 9 of 15 ( Start time: 01:55:43 PM )  Total Marks: 1  

Which of the following is NOT an advantage of penetration pricing?  

Select correct option:  

 

 It creates high stock turnover 

 

 It encourages the entry of competitors

 

 It creates valuable word of mouth

 

 It creates goodwill 

 

 

Question # 10 of 15 ( Start time: 01:56:05 PM )  Total Marks: 1  

Which of the following is NOT included in product decisions?  

Select correct option:  

 

 Styling

 

 Brand name

 

 Warehousing

 

 Packaging 

 

Question # 11 of 15 ( Start time: 01:56:19 PM )  Total Marks: 1  

Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?  

Select correct option:  

 

 Internet 

 Electronic media 

 Mass media 

 Publicity 

 

Question # 12 of 15 ( Start time: 01:56:41 PM )  Total Marks: 1  

Price is the only element in the marketing mix that produces:  

Select correct option:  

 

 Fixed cost 

 Expense 

 Variable cost 

 Revenue 

 

Question # 13 of 15 ( Start time: 01:57:06 PM )  Total Marks: 1  

Which one of the following BEST describes the human need?  

Select correct option:  

 

 Food 

 French-fries 

 Burger  

 Pizza 

 

Question # 14 of 15 ( Start time: 01:57:26 PM )  Total Marks: 1  

Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.  

Select correct option:  

 

 Cents-off deal 

 Price-pack deal 

 Price deal 

 Loyalty rewards program 

 

Question # 15 of 15 ( Start time: 01:57:43 PM )  Total Marks: 1  

Which type of media has an advantage of "mass coverage" for promotions?  

Select correct option:  

 

 Television 

 Radio 

 Newspaper 

 Direct mail 

 

--

"Listen to everyone and Learn from everyone
because 

Nobody knows everything but everyone knows something"

Admin Dua Waqar (MBA Finance) 

[CS507, MKT501 , FIN623 , FIN630 , FINI619, MGT613]

PCKW01

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