Re: ::: vuaskari.com ::: MGMT 625 GDB answer req????

Individuals stand mid-way between two positive goals of approximately equal strengths; for e.g. individual has to choose between two good systems, so which one to buy. Because both items are good and peoples attitude have changed their tastes for the product have changed. Now they are inclined from one good to other good.

On Sat, Oct 22, 2011 at 5:30 PM, mc100200855 Hafiz Noman Shahid <mc100200855@vu.edu.pk> wrote:

MANO-SALWA is a privately owned restaurant offering traditional food since 1970s, and is located in Lahore. Its specialty is Pakistani Cuisine and includes food items like Karahi, Tikka, Korma, Chargha, Biryani, Koftey, Handi, Rogni Naan, Parathy, Khameeri Roti etc.  But it totally ignored the different continental items like Chinese Food, Italian Food, Thai Food and different other Fast Food items. During late 1990s, the taste preferences of consumers shifted towards the other non-traditional continental dishes. The CEO of MANO-SALWA observed a downfall in the revenues even the quality of its traditional items remained consistent for which it was renowned. CEO conveyed and discussed this observation with his managers and employees.

 

Discussion Question:

This communication of revenue shrinkage is a trigger of which of the phases of Kurt Lewin Model of Change? Discuss and justify your choice with proper arguments.

 

Important Instructions:

ü      Read the passage carefully before answering the asked question.

ü      The asked question has two parts; identification of phase of Kurt Lewin Model and the justification of your choice, therefore, full marks will be only awarded when both questions have been answered correctly.

ü      Your discussion must be based on logical facts only, irrelevant discussion will be graded zero.

ü      Your comments on the topic should not exceed 50 words.

ü      Do not copy or exchange your answer with other students.  Two identical / copied comments will be marked Zero (0)

ü      Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0).

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