Following can bias the data except:
► Unstandardized wording
► Interviewee influence
► Interviewer influence
► Deliberate probing
Interviewer Bias
1. Interviewer could bias the data if proper rapport is not established Errors by the respondent –
forgetting, embarrassment, misunderstanding, or lying because of the presence of others.
2. Unintentional errors or interviewer sloppiness – contacting the wrong person, misreading a
question, omitting questions, reading questions in the wrong order, recording wrong answer, or
misunderstanding the respondent.
3. Intentional subversion by the interviewer – purposeful alteration of answers, omission or
rewording of questions, or choice of an alternative respondent.
4. Influence due to the interviewer's expectations about a respondent's appearance, living
situation, or other answers.
5. Failure of an interviewer to probe or to probe properly.
6. Influence on the answers due to the interviewer's appearance, tone, attitude, reactions to
answers, or comments made outside of the interview schedule.
Interviewee Bias
• Errors made by the respondent –
1. Interviewees can bias the data when they do not come out with their true opinion but provide
information that they think what the interviewer expects of them or would like to hear.
2. They do not understand the question, they may feel difficult or hesitant to clarify.
3. Some interviewees may be turned off because of the personal liking, or the dress of the
interviewer, or the manner in which questions are put. So they may not provide truthful
answers.
4. Some may provide socially undesirable answers
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