check answer plz
Question No: 28 ( Marks: 1 ) - Please choose one
When Tetra Pack promotes the idea that milk should be drunk in the morning and the evening, it is using ____________.
► Behavioral segmentation
► Benefit segmentation
► Occasion segmentation
► Loyalty marketing
(page 85) Behavioral segmentation involves dividing a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.
Question No: 29 ( Marks: 1 ) - Please choose one
Once the product or service passes the business analysis test, it moves into which stage?
► Concept development
► Product development
► Market testing
► Product proposal
If the product concept passes the business test, it moves into product development,P#103.
Question No: 32 ( Marks: 1 ) - Please choose one
You have an upset stomach. Your spouse rushes to the corner convenience store for a medicine. This product falls under which of the following categories?
► Unsought
► Convenience
► Shopping
► Specialty
Question No: 38 ( Marks: 1 ) - Please choose one
The marketing concept holds that delivering the desired satisfaction to customers more effectively and efficiently creates customer loyalty. What might be another reason that creates customer loyalty?
► The customers' needs are met at a price that represents value for money
► The company produces a product with enough features to satisfy everybody
► A company offers numerous 'specials' to customers in the market
► The company's marketing activities are persuasive enough
Question No: 40 ( Marks: 1 ) - Please choose one
When Nokia introduced its new mobile set in the market in response to consumer demand, it was applying which one of the following concepts?
► Selling concept
► Production concept
► Customer concept
► Marketing concept
Gr8888888888888
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On Mon, May 16, 2011 at 1:23 AM, KAMRAN HAIDER <alliswell.kamran@gmail.com> wrote:
A luxury car manufacturer was facing a loss as his sales were diminishing due to rising inflation and weak economy. He therefore decided to manufacture fuel efficient and cheaper cars. The manufacturer was stretching his product line:
► Upwards
► Downwards
► Both ways
► None of the given options
P#100,,It can systematically increase the length of its product line in two ways: by stretching its line and by filling its line. Product line stretching stretches its line downward, upward, or both ways.
Question No: 33 ( Marks: 1 ) - Please choose one
Mr. A started his business by manufacturing small cheaper cars. As his business blossomed he decided to manufacture expensive luxury cars to add prestige to his current products. Mr. A was stretching his product line:
► Upwards
► Downwards (not sure)
► Both ways
► None of the given options
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We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
To post to this group, send email to vuaskari_com@googlegroups.com
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We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
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