Which of the following is TRUE about a product?
► Every tangible thing the customer receives in an exchange
► The idea that the customer receives in an exchange
► The service that is rendered to a customer
► The physical object the customer receives in an exchange
A brand name is one of the elements of the:
► Discounted product
► Core benefit
► Augmented product
► Actual product
http://www.xn--lba.net/articles/20262/Brand
The brand owner will seek to bridge the gap between the brand image and the brand identity Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service.
On Sun, May 8, 2011 at 9:55 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
all mba third very sad to see ur responses yar :(koi b studies me coperative nai h
On Sun, May 8, 2011 at 9:54 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
A brand name is one of the elements of the:
► Discounted product
► Core benefit
► Augmented product
► Actual product
On Sun, May 8, 2011 at 9:53 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
A market leader firm can expand the total market through:
► Decreasing distribution of the product
► Introducing the new usage of the product
► Eliminating some features of product
► Increasing cost
Market leaders can expand the market by developing new users, new uses, and more usage of its products
On Sun, May 8, 2011 at 9:43 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
A market nicher can reduce their operating expense through less spending on:
► Market segment and advertising
► R & D and market segment
► Advertising and promotion
► R & D and advertising
* They tend to keep their operating expenses down by spending less onR&D, advertising, and personal selling.On Sun, May 8, 2011 at 9:38 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:Which of the following has the largest market share in the relevant product market?
► Market leader
► Market challenger
► Market nicher
► Market follower
Market Leader
The market leader is dominant in its industry. It has substantial market share and often extensive distribution arrangements with retailers. It typically is the industry leader in developing innovative new business models and new products (although not always). It sometimes has some market power in determining either price or output. Of the four dominance strategies, it has the most flexibility in crafting strategy.
On Sun, May 8, 2011 at 9:36 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
Assumptions, pro-forma income statement, contribution margin analysis, breakeven analysis, ratios analysis must be very formally done in:
► Executive summary
► Financial summary
► Promotional plan
► Business plan
7. Financial Summary
Assumptions, pro-forma monthly income statement, contribution margin analysis, breakeven analysis. This information must be very formally done at this stag
On Sun, May 8, 2011 at 9:36 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
Assumptions, pro-forma income statement, contribution margin analysis, breakeven analysis, ratios analysis must be very formally done in:
► Executive summary
► Financial summary
► Promotional plan
► Business plan
7. Financial Summary
Assumptions, pro-forma monthly income statement, contribution margin analysis, breakeven analysis. This information must be very formally done at this stag
On Sun, May 8, 2011 at 9:30 PM, ●●Binish_Awais●● <greyferry@gmail.com> wrote:
Which of the following part of a marketing plan defines the plan's financial and marketing goals in terms of sales volume, market share and profit?
► Marketing strategy(WRONG)
► Action programs
► Issue analysis
► Objectives(CORREC)
4. Objectives
Defines the plan's financial and marketing goals in terms of sales volume, market share and profit.http://www.steadysales.com/the-contents-of-a-marketing-plan
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