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Which of the following part of a marketing plan defines the plan's financial and marketing goals in terms of sales volume, market share and profit?

► Marketing strategy(WRONG)

► Action programs

► Issue analysis

► Objectives(CORREC)

4. Objectives
Defines the plan's financial and marketing goals in terms of sales volume, market share and profit.

http://www.steadysales.com/the-contents-of-a-marketing-plan

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