Re: ::: vuaskari.com ::: my mkt501 quiz 16,6,2011

thanks for sending quiz.

2011/6/16 ∂υα ωαqαя <dua4566@gmail.com>:
> Question # 1 of 15 ( Start time: 01:38:19 PM ) Total Marks: 1
> Tight cost control is associated with which of the following strategy?
> Select correct option:
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> Cost leadership strategy
>
>
> Question # 2 of 15 ( Start time: 01:38:45 PM ) Total Marks: 1
> An incentive given to induce a retailer to purchase and display a product
> is:
> Select correct option:
>
> Rebate
> Push money
> Trade allowance
> Dealer loader
>
> Question # 3 of 15 ( Start time: 01:39:12 PM ) Total Marks: 1
> Critical path analysis is useful at which stage of the product development
> Process?
> Select correct option:
>
> Commercialization
>
> Concept development
>
> Beta testing
>
> Business Analysis
>
>
> Question # 4 of 15 ( Start time: 01:39:39 PM ) Total Marks: 1
> In which of the following companies reduce price for bulk purchases?
> Select correct option:
>
> Seasonal discount
>
> Trade discount
>
> Quantity discount
>
> Cash discount
>
> Question # 5 of 15 ( Start time: 01:40:05 PM ) Total Marks: 1
> When a firm attempts to increase sales during the maturity stage of the PLC
> by changing one or more marketing mix elements, it is _____.
> Select correct option:
>
> Improving advertising
>
> Changing promotion
>
> Modifying the marketing mix
>
> Increasing promotion budget
>
>
> Question # 6 of 15 ( Start time: 01:40:32 PM ) Total Marks: 1
> Which of the following takes place at retailer's end?
> Select correct option:
>
> Promotion
>
> Placing
>
> Pricing
>
> Exchange
>
>
> Question # 7 of 15 ( Start time: 01:40:55 PM ) Total Marks: 1
> At which of the following stage of consumer adoption process the consumer
> decides whether to use the product or not?
> Select correct option:
>
> Awareness
>
> Interest
>
> Trial
>
> Evaluation
>
> Question # 8 of 15 ( Start time: 01:41:26 PM ) Total Marks: 1
> The loyalty marketing focuses on establishing long term relationship
> between:
> Select correct option:
>
> Company and retailer
> Retailer and customer
> Retailer and consumer
> Company and customer
>
> Question # 9 of 15 ( Start time: 01:41:53 PM ) Total Marks: 1
> Which pricing strategy involves a company fixing a low price that high-cost
> competitors cannot match?
> Select correct option:
>
> Skimming
>
> Psychological
>
> Cost-orientated
>
> Penetration
>
>
> Question # 10 of 15 ( Start time: 01:42:23 PM ) Total Marks: 1
> Which of the following is the sale of consumer products or services in a
> face to face manner away from a fixed retail location?
> Select correct option:
>
> Industrial selling
> Indirect selling
> Direct selling
> Business to business selling
>
> Question # 11 of 15 ( Start time: 01:42:50 PM ) Total Marks: 1
> Additional cost is associated with which of the following strategy?
> Select correct option:
>
> Market segmentation strategy
>
> Market dominance strategy
>
> Differentiation strategy
>
> Cost leadership strategy
>
>
> Question # 13 of 15 ( Start time: 01:43:32 PM ) Total Marks: 1
> In which of the following company specifically creates a brand to counter a
> competitive threat?
> Select correct option:
>
> Fighting brand
> Co-brand
> Family brand
> Individual brand
>
> Question # 14 of 15 ( Start time: 01:43:56 PM ) Total Marks: 1
> Which of the following is an example of indirect selling?
> Select correct option:
>
> B2B selling
> Door-to-door selling
> Face-to-face selling
> Telemarketing
>
> Question # 15 of 15 ( Start time: 01:44:21 PM ) Total Marks: 1
> Which of the following has the potential to gain market share and become a
> star?
> Select correct option:
>
> Dog
> Questions mark
> Cash cow
> Star
>
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--
We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
To post to this group, send email to vuaskari_com@googlegroups.com
Visit these groups:
This (Main) Group:http://groups.google.com/group/vuaskari_com?hl=en?hl=en
MIT/MCS Group: http://groups.google.com/group/vu_askarimit?hl=en?hl=en
HRM Group: http://groups.google.com/group/askari_hrm?hl=en?hl=en
Banking Group: http://groups.google.com/group/askari_banking?hl=en?hl=en
Management: https://groups.google.com/group/vuaskari_mgt?hl=en
Marketing: https://groups.google.com/group/vuaskari_mkt?hl=en
MIS Group: http://groups.google.com/group/askari_mis?hl=en