Re: ::: vuaskari.com ::: MKT501 6 CURRENT PAPERS

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2011/7/19 ∂υα ωαqαя <dua4566@gmail.com>

1.

56 mcqz +4 Q (3 MARKS) + 4Q (5 marks)

mine paper was good. mostly objective from past. midterm + quiz file + final papers.

subjective was new statements but main topic was old  

1. 5 marks question ,advantages of negotiation. 
2. "promotion tool as an important marketing mix strategy"?
3. price discrimination use by retailers and laws. is it legal or not. justify ?
4. 5 characteristic of interview?

3 marks 

1. critical analysis of bill board advertisement(disadvantages)

2. The main focus of small businesses lies in public relations, reasons?(past papers mn ye question aase tha 

The main focus of small businesses lies in publicity than public relations, why so?

3. In SWOT analysis "S" and "W" are considered as Strength and Weakness. Define these two concepts by taking example of each

4. Characteristics of the innovation affect the rate of adoption

2.

mc100205044   Junior Member Posts: 13 Joined: May 2010  Reputation: 0  Warning Level: 0% Post: #1 |  MKT501 final term paper 2011  most of the mcqz were from past papers 3 marks Q'z what is a promo? what are the factors that influence consumer buying behavior? Differentiate wholesaling and retailing? As a marketing manager what strategic decisions you would take to launch a new product?  5 marks Q'z As a marketing manager how you would create awareness in the household people for a new product of your appliances company. Elaborate which marketing mix tool you will used for this situation? Three types of input (stimuli)? Strategic Activities of Supply chain management? "T.V is the most creative of all media". Justify this statement with logical reasons. best regards to all of you remember me in your prayers

3.

Got 56Mcqs. All was new only few of them from old papers. BUT mcqs was very easy if you have studied handouts. Short questions are as follow !!

 

 

1)      Explain why competitor could be a good idea source? 3marks

2)      How public relation could benefit small business? 3marks

3)      Why it is necessary to reassess the content of T.V commercial? 3marks

4)      Consumer decision process according to howard and sheath. 3marks

5)      What are the advantages of negotiation? 5marks

6)      Define swot analysis and what question a company can answer by swot analysis? 5marks

7)      "a corporate image should be consistent with the company product, product line and brand" Evaluate this statement. 5marks

8)      Naseem has been in sports business for 4 years………………………………you are required to suggest him that how can he develop the right combination for 4ps to be successful.

4.

Long question are 
• Different business situations where we can negotiation 
• How wholesales differ from retailers 
• Input output action in the of howards / sheath
• A good sales person are the asset of an organization
• SWOT analysis
• Supply chain in tactical activities
• 2 questions men conditions

5. 

Question No. 57 of 3 Marks

How does an increased productivity create competitive advantage? 

Question No. 58 of 3 Marks

How retailers use technology for improving their performance?

Question No. 59 of 3 Marks

Why it is important to distinguish between Quantitative and Qualitative research? 

Question No. 60 of 3 Marks

Nizam join a Chief Marketing Officer. His clients pays him in 30 days cash condition were remain poor 1st fifteen days of month. Which price decision element you may consider to satisfy your customer. (Explained in my own wording)

Question No. 61 of 5 Marks

Vertical Marketing System vs Horizontal Marketing System?

Question No. 62 of 5 Marks

How many ways information transmitted large number of customer through media?

Question No. 63 of 5 Marks

Difference between experimental and observational technique in research process?

Question No. 64 of 5 Marks

Karam Din believe that a family remain town on average of ten years. 
He wish what time for customer from him. 
How Karam Din make his wish reality? (Explained in my own wording)

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