Re: ::: vuaskari.com ::: MKT501 6 CURRENT PAPERS

             PAPER OF IT430 19 july 2011  

                       time:1400 to 1600

 

      

      

 

 

Total time of a paper was 2 hours

There was 53 questions 40mcq's and 13 subjective questions  and all subjective questions are as follows

First 40 was mcq's and than from 41 onwards question was as follows

 

 

Question# 41: what is E-cash system?(2 marks)

 

Question#  42:do you agree that reduced administration/traction cost is one of the role of E-commerce in competitive strategy discuss briefly? (2 marks)

 

Question# 43.write stages of e-cash payment system? (2 marks)

 

Question#44.  Have Check boxes and lists are similar functions if answer is yes then write down all  ? (2 marks)

 

Question#45.   Yahoo portal provides useful information and search engine services free of cost whether it generates some revenue for the company or not? justify your answer in each case? (2 marks)

 

Question#46.  What will be the role of e-commerce in competitive strategy in term of customization? Give precise answer. (3 marks)

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Question# 47.  Briefly elaborate the concept of "perceived value" as an element of branding? (3 marks)

 

Question# 48. What type of issue civil and criminal laws deal with? (3 marks)

 

Question#49.  Virtual private network (VAN) is a cost saving measure compared to a simple remote access using dial up connection? justify your answer/(3 marks)

 

Question#50.  Suppose Mr.Ali media a payment in the form of coin the e-cash bank. another person Mr.Ahmed claims that he made that payment to the e-cash bank in this dispute how will Mr.Ali prove his payment? (3 marks)

 

Question# 51. Differentiate between B2B and B2C in the context of CRM. support your answer with he help of relative examples? (5 marks)

 

Question# 52. Lets suppose you are running a super market what would be the importance of knowing association rule? Precisely explain it by the importance by considering two products like milk and bread. (5 marks)

 

Question# 53. What are the four guiding principles to form the basis of any privacy legislation? (5 marks)

 

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