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Total Quality Management (MGT510)

Dear Students

This is to inform that Graded Discussion Board (GDB) No. 1 will be opened according to the following schedule:

Schedule:

Opening Date and Time

 9^th April , 2012 At 12:00 A.M. (Mid-Night)

Closing Date and Time

 

 10^th April, 2012 At 11:59 P.M. (Mid-Night)

 

Topic/Area for Discussion:

"Customer Value"

 

Discussion Question:

 

Suppose you are appointed as a quality manager of ABC Company. After sometime top management notices that company is not providing value to its customers. Due to this reason, customer switching rate is increasing and they are shifting towards other competitors' brands. This is a matter of great concern for top management and immediate action is required in this regard. So, as a quality manager, how will you ensure value to customers so that customer switching rate can be minimized?

Share your ideas

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