ALL UNIVERSITIES AND SERVICE COMMISSIONS PAST PAPERS IN PAKISTAN: Re: ::: vuaskari.com ::: MGT603 some new MCQ'z

Thursday, May 5, 2011

Re: ::: vuaskari.com ::: MGT603 some new MCQ'z

On Thu, May 5, 2011 at 8:58 PM, /*~1 Nation~*\ <1.nation.vu@gmail.com> wrote:

Question # 8 of 20 ( Start time: 08:32:37 PM ) Total Marks: 1
Which of these strategies is effective when the number of suppliers is small and the number of competitors is large?
Select correct option:

Conglomerate diversification
Forward integration
Backward integration
Horizontal diversification

Guidelines for Backward Integration:
Six guidelines when backward integration may be an especially effective strategy are:

. When present suppliers are expensive, unreliable, or incapable of meeting needs
. Number of suppliers is small and number of competitors large
. High growth in industry sector
. Firm has both capital and human resources to manage new business
. Advantages of stable prices are important
. Present supplies have high profit margins

Question # 16 of 20 ( Start time: 08:34:56 PM ) Total Marks: 1
Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department?
Select correct option:

Does the firm have an effective sales organization?
Are markets segmented effectively?
Are the firm's products and services priced appropriately?
Does the firm have good liquidity?

PG#63

Marketing Audit Checklist of Questions

Similarly as provided earlier for management, the following questions about marketing are pertinent:

1. Are markets segmented effectively?

2. Is the organization positioned well among competitors?

3. Has the firm's market share been increasing?

4. Are present channels of distribution reliable and cost-effective?

5. Does the firm have an effective sales organization?

6. Does the firm conduct market research?

7. Are product quality and customer service good?

8. Are the firm's products and services priced appropriately?

9. Does the firm have an effective promotion, advertising, and publicity strategy?

10. Are marketing planning and budgeting effective?

11. Do the firm's marketing managers have adequate experience and training?

--
*Qazi Muhammad Umer*
*_MBA _Finance_*
*4th semester*
*Lahore.*

--
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