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Monday, June 13, 2011

Re: ::: vuaskari.com ::: mgt301 gdb

Company D is dealing in car manufacturing and offered company fitted CNG in low price compared to the market price of the CNG kit.

Product Bundle pricing (i think it is correct)
Optional product pricing


Details:

Optional-Product Pricing
Many companies use optional-product pricing—offering to sell optional or accessory products
along with their main product. For example, a car buyer may choose to order power windows,
cruise control, and a CD changer. Pricing these options is a sticky problem. Automobile companies
have to decide which items to include in the base price and which to offer as options. Until recent
years, The economy model was stripped of so many comforts and conveniences that most buyers
rejected it.

Product Bundle Pricing
Using product bundle pricing, sellers often combine several of their products and offer the bundle
at a reduced price. Thus, theaters and sports teams sell season tickets at less than the cost of single
tickets; hotels sell specially priced packages that include room, meals, and entertainment; computer
makers include attractive software packages with their personal computers. Price bundling can
promote the sales of products consumers might not otherwise buy, but the combined price must
be low enough to get them to buy the bundle.

2011/6/12 mc100404907 Asim Ahmed <mc100404907@vu.edu.pk>

Company B

Captive-Product Pricing

Company C

By-Product Pricing

Company D

Optional-Product Pricing


2011/6/12 Hijaab <abremeherban@gmail.com>
optional tu bilkul b nahi hai... captive is right

On Sun, Jun 12, 2011 at 3:09 AM, Humaira <mc100403601@vu.edu.pk> wrote:
Company B is an internet service provider which charges a fixed and some variable rates according to usage in a month.

Optional product pricing
Captive product pricing (correct?)

detail:

Optional-Product Pricing
Many companies use optional-product pricing—offering to sell optional or accessory products
along with their main product. For example, a car buyer may choose to order power windows,
cruise control, and a CD changer. Pricing these options is a sticky problem. Automobile companies have to decide which items to include in the base price and which to offer as options. Until recent years, The economy model was stripped of so many comforts and conveniences that most buyers rejected it.


Captive-Product Pricing
Companies that make products that must be used along with a main product are using captive product pricing. Examples of captive products are razor blades, camera film, video games, and
computer software. Producers of the main products (razors, cameras, video game consoles, and
computers) often price them low and set high markups on the supplies. Thus, camera
manufactures price its cameras low because they make its money on the film it sells. In the case of
services, this strategy is called two-part pricing. The price of the service is broken into a fixed fee plus a variable usage rate. Thus, a telephone company charges a monthly rate—the fixed fee—plus charges for calls beyond some minimum number—the variable usage rate. Amusement parks charge admission plus fees for food, midway attractions, and rides over a minimum. The service firm must decide how much to charge for the basic service and how much for the variable usage. The fixed amount should be low enough to induce usage of the service; profit can be made on the variable fees.

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سبحان الله وبحمده  سبحان الله العظيم.



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~~AAsim badshAA~~

mc100404907

MBA(2)

badshaa89@gmail.com

facebook.com/a4aasim




--


--
We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
To post to this group, send email to vuaskari_com@googlegroups.com
Visit these groups:
This (Main) Group:http://groups.google.com/group/vuaskari_com?hl=en?hl=en
MIT/MCS Group: http://groups.google.com/group/vu_askarimit?hl=en?hl=en
HRM Group: http://groups.google.com/group/askari_hrm?hl=en?hl=en
Banking Group: http://groups.google.com/group/askari_banking?hl=en?hl=en
Management: https://groups.google.com/group/vuaskari_mgt?hl=en
Marketing: https://groups.google.com/group/vuaskari_mkt?hl=en
MIS Group: http://groups.google.com/group/askari_mis?hl=en

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