Question No: 47 ( Marks: 1 ) - Please choose one
Which one of the following communication activities is best to create and maintain a favorable relation between the organization and its publics?
? Advertising
? Selling
? Public relation
? Publicity
Publicity
At no charge (most of the time) Part of public relations, a broad set of communication activities used to create and maintain favorable relations between the organization and its publics: http://www.udel.edu/alex/chapt18.html
Public Relations/Publicity
Public relations encompasses a broad set of communication activities designed to create and maintain favourable relations between the organisation and its publics http://www.marketing.org.au/?i=SnQ/KD4m6Jk=&t=jZS6ngCVPug=
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