UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level BUSINESS STUDIES Paper 2 Data Response

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS

General Certificate of Education Advanced Subsidiary Level and Advanced Level

BUSINESS STUDIES

Paper 2 Data Response

1 hour 30 minutes

Additional Materials: Answer Booklet/Paper

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Section A (Short Answers)

Answer all questions.

1 (a) State two reasons why the market for a product might reduce in size. [2]

(b) Distinguish between market size and market share. [3]

2 Explain how a manufacturing business might be affected by ethical issues. [5]

3 (a) State two ways in which a business may achieve added value. [2]

(b) Why is added value important for businesses? [3]

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4 (a) Define the concept of ‘emotional intelligence’. [2]

(b) Describe two qualities of a successful entrepreneur. [3]

Section B (Essay question)

Answer one question only.

5 (a) Explain the purposes of a company’s Balance Sheet and Income Statement. [8]

(b) Discuss the usefulness of published company accounts to both managers and shareholders.

[12]

6 Discuss the importance of good leadership for a successful business. [20]

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7 (a) Analyse how a soft drinks manufacturer might segment the market for its products. [8]

(b) Discuss the most suitable methods of market research for a new product being developed by a soft drinks manufacturer.

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