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MKT501 Online Quiz # 3..... My Quiz....

Question # 1 of 15 ( Start time: 11:39:45 PM ) Total Marks: 1
Which of the following can be used by the companies for early payment?
Select correct option:
Functional discount
Seasonal discount
Quantity discount
Cash discount

Question # 2 of 15 ( Start time: 11:40:26 PM ) Total Marks: 1
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market

Question # 3 of 15 ( Start time: 11:41:01 PM ) Total Marks: 1
A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Select correct option:
Product concept
Marketing concept
Selling concept
Production concept

Question # 4 of 15 ( Start time: 11:41:56 PM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment

Question # 5 of 15 ( Start time: 11:42:42 PM ) Total Marks: 1
Which of the following is the first step in the new product development process?
Select correct option:
Idea generation
Idea development
Idea screening
Idea testing

Question # 6 of 15 ( Start time: 11:43:13 PM ) Total Marks: 1
Non-commercial billboards are used by which of the following?
Select correct option:
Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations

Question # 7 of 15 ( Start time: 11:43:46 PM ) Total Marks: 1
Identify which one of the following is a cash cow.
Select correct option:
A product with high growth and high market share
A product with low growth and high market share
A product with low growth and low market share
A product with high growth and low market share

8 of 15 ( Start time: 11:44:44 PM ) Total Marks: 1
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product

Question # 9 of 15 ( Start time: 11:45:38 PM ) Total Marks: 1
Which of the following is also known as problem child?
Select correct option:
Dogs
Questions marks
Cash cows
Stars

Question # 10 of 15 ( Start time: 11:46:14 PM ) Total Marks: 1
Penetration price is used by the companies in the market where the demand of the product is:
Select correct option:
Less elastic
Inelastic
Elastic
More elastic

Question # 11 of 15 ( Start time: 11:46:44 PM ) Total Marks: 1
All of the following are reasons, people will buy a premium priced product, EXCEPT:
Select correct option:
Self-interest
Flawless performance
Sign of self-worth
Indication of good quality

Question # 12 of 15 ( Start time: 11:47:15 PM ) Total Marks: 1
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 13 of 15 ( Start time: 11:48:04 PM ) Total Marks: 1
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
Select correct option:
50
100
150
200

Question # 14 of 15 ( Start time: 11:48:36 PM ) Total Marks: 1
Which of the following sets floor for the price that company can charge for its product?
Select correct option:
Product
Premium
Promotion
Cost

Question # 15 of 15 ( Start time: 11:49:09 PM ) Total Marks: 1
Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination

--
Isra Khan
MBA 3rd semester (finance)

--
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