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Thursday, January 27, 2011

MCM301- Communication skills Complete Final term Past Paper 2008

MIDTERM  EXAMINATION
Fall 2008
MCM301- Communication skills (Session - 2)
Time: 60 min
Marks: 45
Question No: 1    ( Marks: 1 )    - Please choose one
 Questions and comments that an audience is likely to raise can be antici­pated by considering all of the following, except:
       ► Previous experience

       ► Rare reassurance
       ► Planning
       ► Input from associates
   
Question No: 2    ( Marks: 1 )    - Please choose one
 A goodwill speech may be:
       ► Seemingly informative
       ► Presented to change attitudes
       ► Presented to change behaviors
       ► All of the given options
   
Question No: 3    ( Marks: 1 )    - Please choose one
 All of the following reduces communication apprehension, except:
       ► Rehearsing your presentation
       ► Speaking more often
       ► Taking speech courses and workshops
       ► Concentrating on your nervousness
   
Question No: 4    ( Marks: 1 )    - Please choose one
 Which of the following is NOT used in oral speaking style?
       ► Mostly long sentences
       ► Personal pronouns freely
       ► Active voice
       ► Contractions often
   
Question No: 5    ( Marks: 1 )    - Please choose one
 How can the credibility of a presenter be increased?
       ► Complimenting the audience
       ► Demonstrating your sincerity
       ► All of the given options
       ► Being well dressed and well groomed
   
Question No: 6    ( Marks: 1 )    - Please choose one
 What does gripping the lectern, having clenched fists and constant clearing of the throat covey?
       ► Open or confident
       ► Dictatorial or arrogant
       ► Insecure or nervous
       ► Happy or pleased
   
Question No: 7    ( Marks: 1 )    - Please choose one
 _____________ refers to the degree of highness or lowness of a sound.
       ► Pitch
       ► Speed
       ► Volume
       ► Rate
   
Question No: 8    ( Marks: 1 )    - Please choose one
 A story, that is not true but it perfectly illustrates the point the presenter wants to make, is called:
       ► Hypothetical
       ► Fictional
       ► Factual
       ► Genuine
   
Question No: 9    ( Marks: 1 )    - Please choose one
 Which of the following could not be an appropriate beginning of speech?
       ► Appropriate quotation
       ► Asking a rhetorical question
       ► An ordinary story
       ► A startling statement
   
Question No: 10    ( Marks: 1 )    - Please choose one
 To select a good topic of speech one should keep in mind all of the following, EXCEPT:
       ► A topic should be intriguing
       ► A topic should be appealing
       ► A topic should not tell too much about a speech
       ► A topic should be too vague
   
Question No: 11    ( Marks: 1 )    - Please choose one
 Which of the following would be the least helpful source when conducting audience research?
       ► The website of the organization that has invited you to speak
       ► The website of the organization that has invited you to speak
       ► Interviews of former members of the organization to whom you are invited to speak
       ► News releases highlighting the organization to whom you will be speaking
   
Question No: 12    ( Marks: 1 )    - Please choose one
 Determining the audience's attitude toward you as the speaker is an aspect of?
       ► Analyzing the audience
       ► Analyzing the speaker
       ► Analyzing the occasion
       ► Analyzing the audience and the speaker
   
Question No: 13    ( Marks: 1 )    - Please choose one
 Which of the following is not a demographic characteristic?
       ► Sex
       ► Age
       ► Cultural background
       ► Attitude
   
Question No: 14    ( Marks: 1 )    - Please choose one
 Poor retention either on the part of the sender or on the part of the receiver can create problems or lead to ______________.
       ► Misunderstanding
       ► Stronger friendship
       ► Better understanding
       ► Generous approach
   
Question No: 15    ( Marks: 1 )    - Please choose one
 Which of the following is usually related to environmental factors that affect the communication?
       ► Listener barrier
       ► Sender barrier
       ► Physical barrier
       ► Resistance
   
Question No: 16    ( Marks: 1 )    - Please choose one
 The sender analyzes the receiver's knowledge so that the he/she could:
       ► Compose the message at the proper level.
       ► Emphasize receiver benefits.
       ► Choose the approach to use in the message.
       ► Avoid making a negative impression.
   
Question No: 17    ( Marks: 1 )    - Please choose one
 Which of the following is a type of nonverbal communication derived from the sound of the speaker's voice?
       ► Paralegalism
       ► Parallelism
       ► Paradigm
       ► Paralanguage
   
Question No: 18    ( Marks: 1 )    - Please choose one
 Which of the following is NOT a form of verbal communication?
       ► Appearance
       ► Letters
       ► Books
       ► Reports
   
Question No: 19    ( Marks: 1 )    - Please choose one
 Which of the following describes nonverbal communication?
       ► Non-verbal communication is writing.
       ► Nonverbal communication is interpersonal communication through nonlinguistic means.
       ► Non-verbal communication is everything including your words.
       ► Nonverbal communication is reading.
   
Question No: 20    ( Marks: 1 )    - Please choose one
 Which one of the following is not a right tip to become a better listener?
       ► Don’t provide feedback
       ► Keep an open mind
       ► Don’t jump to conclusions
       ► Don't let yourself be distracted by the environment
   
Question No: 21    ( Marks: 1 )    - Please choose one
 The belief that your own ideas are more important or valuable than those of others is an example of which barrier to listening?
       ► Preoccupation
       ► Egocentrism
       ► Physical barriers
       ► Environmental barriers
   
Question No: 22    ( Marks: 1 )    - Please choose one
 _______________ is the first element in the listening process.
       ► Listening
       ► Hearing
       ► Filtering
       ► Speaking
   
Question No: 23    ( Marks: 1 )    - Please choose one
 The degree to which you and others share common meanings for words will depend on:
       ► The extent to which you share common backgrounds and experiences
       ► The diversity of your backgrounds
       ► The extent to which you share common approaches
       ► None of the given options
   
Question No: 24    ( Marks: 1 )    - Please choose one
 Which of the following statement about communication is correct?
       ► The meaning we associate with a word will be shared by those with whom we communicate.
       ► Effective communication skills make a significant contribution to organizational cost reduction.
       ► Meanings cannot be subjective.
       ► All of the given options
   
Question No: 25    ( Marks: 1 )    - Please choose one
 Which of the following is a form of communication in which messages are sent to large, public, dissimilar, anonymous, distant audiences using some intermediate instrument of transfer?
       ► Mediated communication
       ► Mass communication
       ► Interpersonal communication
       ► Group communication
   
Question No: 26    ( Marks: 1 )    - Please choose one
 Which one of the following statement defines environmental context of interpersonal communication?
►It concerns your reactions to the other person.
►It deals with the psycho-social "where" you are communicating.
►It is who you are and what you bring to interaction.
►It deals with the physical "where" you are communicating.
   
Question No: 27    ( Marks: 1 )    - Please choose one
 All of the following are the levels of communication, except:
►Intrapersonal Communication
►Mediated Communication
►Interpersonal Communication
►Frame Communication
   
Question No: 28    ( Marks: 1 )    - Please choose one
 Intrapersonal communication processes depend upon communicators all of the following qualities.
EXCEPT':
► Frame of reference
► Creativity
► Self-talk
► Dull approach
   
Question No: 29    ( Marks: 1 )    - Please choose one
 Intrapersonal communication includes:
►What we think
►Way we think
►Way we communicate with ourselves
►All of the given options
   
Question No: 30    ( Marks: 1 )    - Please choose one
 What do you call to a tool that lets you work with individuals and groups on documents that are shared via computer?
►Electronic mail
►Voice mail
►Instant messaging
►Computer conferencing
   
Question No: 31    ( Marks: 5 )
 Interpersonal communication is contextual. Discuss.
   
Question No: 32    ( Marks: 10 )
 How communication can play a part in increasing employ productivity and reducing cost of the organization? Explain with examples.

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level BUSINESS STUDIES Paper 2 Data Response

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS
General Certificate of Education Advanced Subsidiary Level and Advanced Level

BUSINESS STUDIES
Paper 2 Data Response
1 hour 30 minutes
Additional Materials: Answer Booklet/Paper

Section A (Short Answers)

Answer all questions.

1 (a) State two reasons why the market for a product might reduce in size. [2]
(b) Distinguish between market size and market share. [3]

2 Explain how a manufacturing business might be affected by ethical issues. [5]

3 (a) State two ways in which a business may achieve added value. [2]
(b) Why is added value important for businesses? [3]

4 (a) Define the concept of ‘emotional intelligence’. [2]
(b) Describe two qualities of a successful entrepreneur. [3]
Section B (Essay question)
Answer one question only.

5 (a) Explain the purposes of a company’s Balance Sheet and Income Statement. [8]
(b) Discuss the usefulness of published company accounts to both managers and shareholders.
[12]

6 Discuss the importance of good leadership for a successful business. [20]

7 (a) Analyse how a soft drinks manufacturer might segment the market for its products. [8]

(b) Discuss the most suitable methods of market research for a new product being developed by a soft drinks manufacturer.